Marketing Research: Concepts, Practices, and Cases
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A comprehensive guide to modern marketing research methodologies and real-world applications. This book combines foundational concepts with practical case studies, equipping professionals and students with essential tools for conducting effective market analysis, consumer insights, and data-driven decision-making. Perfect for anyone seeking to master research techniques and apply them to contemporary business challenges.
Marketing Research: Concepts, Practices, and Cases
Rs. 100.00
Sale price
Rs. 100.00
Regular price